The cable offerings show how “an unlikely genre of programming can suddenly come to life with viewers, even in a crowded field of Judi Online24jam Deposit Uang choices,” says Rino Scanzoni, chief investment officer at WPP Group’s Mediaedge:cia, New York.
Faster than you can say “The Flop,” the cable craze is getting a boost from after-class poker games on college campuses, video poker machines at casinos and innumerable poker Web sites. The growing number of casinos in the U.S., and the nation’s continuing fascination with casino-themed films and TV shows, aren’t hurting the poker phenomenon either, Scanzoni adds.
TV poker may never do “huge ratings,” Scanzoni says, but he forecasts a long shelf life for the genre on cable TV, drawing a steady and loyal viewership. So far, automotive and beer advertisers have been poker’s most prominent sponsors.
The cable shows tend to draw upwards of Judi Online24jam Deposit Uang 60 percent men across a broad range of ages from teenagers through senior citizens.
Last year, Discovery Networks’ Travel Channel launched its “World Poker Tour,” now the network’s No. 1 series. A Judi Online24jam Deposit Uang catalyst was the use of lipstick-sized cameras to provide interesting new views of players’ hands, including their “hole cards,” making the game far more exciting to watch as viewers could clue in to both powerful hands and stunning bluffs.
Other cable networks, including ESPN, MNBC’s Bravo and News Corp.’s Fox Sports Net, have enhanced coverage of their own poker tournaments, while prize stakes and ratings for the programs have increased.
Over the first two seasons of the “World Poker Tour,” the Travel Channel’s Wednesday evening ratings have increased by more than 200 percent, and its championship game airing June 30 will have the largest prize pool in TV poker history with more than $8 million at stake, according to the network.
The tour also received a public-relations boost in February when NBC Universal’s NBC aired two hours of the show opposite Super Bowl coverage on Viacom’s CBS.…